Viola Sky is a luxury lingerie brand for everyday wear, inspired by the world of pin-ups, fine dusty pastel colours and the playfulness of the 50’s.
Brief:
Develop a new packaging concept for Viola Sky’s lingerie.
Solution:
Viola Sky plays with elements that embrace and highlight the female figure, requiring a sensual and feminine packaging with a distinct sense of luxury. The playful pale pink compliments the brand’s essence, and the cheeky little peek through the box entices you to open it as soon as you get your hands on it.