JunkFood is a NGO founded by the Michelin-chef, Rasmus Munk with the ambition that no-one in the streets of Copenhagen should go to bed hungry.
Brief
The organization cooks daily for socially vulnerable men and women and today, JunkFood delivers more than 300 daily meals to people on the streets in Copenhagen. In order to raise money, the project has moved into retail in the shape of the product line ‘JunkFood’ containing products made to make ‘junkfood’ at home. The first 3 products are variants of premium ketchup - developed by Rasmus and currently for sale in Irma.
Solution
Bessermachen has designed the packaging for the first product line from the initiative - a line of premium ketchups. The design uses a graffiti tag to balance and reflect the exclusivity of the product and at the same time signals the good cause it supports.