'Den Økologiske Slagter' is a wide range of organic cold cut products – a range which also includes sliced bacon.
Brief:
Create a new packaging concept and corporate identity.
Solution:
Bessermachen was inspired by the ‘Ø-mærke’ (the Danish symbol for organic products), and created the logo based on it to give the consumer a clear idea of the organic value of the product. The colors were kept red and white to symbolize the local Danish quality. The result was a simple and honest design – an everyday product which shows people that organic doesn’t have to mean expensive.