Daiiys is a new Danish cosmetics brand with a line of skincare essentials for sensitive skin. No perfumes, parabens or any other unnecessary ingredients.
Brief:
Create a clean, minimalistic look with playful qualities.
Solution:
We created a design that clearly expresses Daiiys philosophy of “No Nonsense Added”. A simplistic design with short, playful sentences that show the core values of the brand. The gradient on the packaging is inspired by the peaceful colours of sunrise and sunset, and is designed with the whole family in mind, appealing to both children and adults. The overall design impact reflects the text on the packaging: “Pure and uplifting products that deliver good vibes all daiiy.”